PANTONE® COTTON SWATCH CARD 18-1750 TCX Viva Magenta

PANTONE® 18-1750 TCX Viva Magenta

PANTONE® 18-1750 TCX Viva Magenta is a distinctive shade from the PANTONE® Fashion, Home + Interiors (FHI) color system. It belongs to the Cotton TCX library and serves as a premium cotton color standard for designers, product developers, manufacturers and retailers throughout the international textile and lifestyle industry.

With its medium, strong appearance, Viva Magenta is a relevant shade for contemporary fashion, home-textile and interior collections. The color reads as powerful, warm, emotional and present. Its balanced combination of color effect, material reference and clear TCX system logic makes it particularly suitable for high-quality textile applications.

• Color Family: Red
• Color System: PANTONE® Fashion, Home + Interiors
• Material Standard: Cotton TCX
• Color Effect: powerful, warm, emotional, present

The color number 18-1750 TCX uniquely identifies the shade within the PANTONE® Fashion, Home + Interiors system. Its individual components also describe the position of the color within the PANTONE® color space:

• 18 – Lightness: a medium to dark color value
• 17 – Hue: a warm orange-to-terracotta hue area
• 50 – Chroma: a strong and highly present saturation

Color family

Within the PANTONE® system, Viva Magenta is classified as part of the Red color family. Red shades appear present, emotional and energetic, adding warmth, expressiveness and clear visual recognition to a collection.

In combination with

the following shades let Viva Magenta produce an expressive, warm and premium color palette:

• cream white
• black
• anthracite
• navy
• taupe
• warm beige
• muted rose and brown shades